Miral has been at the forefront of transforming landscapes and enriching lives in the leisure, tourism, and lifestyle sectors for over a decade. As one of the region's most impactful brands, Miral brings together communities, cultures, families, and friends through world-famous destinations and experiences across Abu Dhabi and beyond. The company is committed to creating moments that last a lifetime by uniting people and places in an inspiring, energizing, and sustainable ecosystem of partnerships and brands.
Overview
Miral has emerged as a leading force in Abu Dhabi’s tourism and lifestyle landscape. With a focus on innovation, sustainability, and strategic collaboration, the company consistently delivers immersive and iconic experiences that enhance the emirate's global appeal. Miral’s role in developing and managing world-class destinations reflects its commitment to enriching the region’s economy and cultural fabric.
Team of the Company
CEO
Mohamed Abdalla Al Zaabi is the Group Chief Executive Officer of Miral. Since joining in 2015, he has been the driving force behind the company’s expansion and transformation. Under his leadership, Miral has formed significant global partnerships with brands such as Ferrari, SeaWorld Entertainment, and Warner Bros. Al Zaabi played a pivotal role in turning Yas Island and Saadiyat Island into internationally recognized destinations. His focus on economic diversification and sustainable development continues to shape the company's future.
Chairman
The Chairman of Miral oversees the strategic direction and growth of the company. Through his leadership, Miral continues to form impactful partnerships, expand its footprint, and bring world-class experiences to Abu Dhabi. His guidance is crucial in aligning the company’s vision with the broader goals of regional development and tourism growth.
Projects of the Company
Yas Island
Yas Island is one of Miral's flagship destinations and has evolved into a global hub for entertainment and leisure. In 2023, it welcomed 34 million visits, marking a 38% increase compared to 2022. The island features world-renowned attractions and benefits from ongoing innovation and strategic partnerships, making it a key contributor to Abu Dhabi's tourism growth.
Saadiyat Island
Miral took over the destination management strategy for Saadiyat Island in 2022. The company has since elevated the island's global profile, with a 44% increase in visitor numbers in 2023. Saadiyat Island supports Abu Dhabi's broader tourism strategy by offering cultural, recreational, and luxury experiences aligned with sustainable development.
Operating Model
Miral operates through a model centered on the creation and management of immersive destinations. By collaborating with globally recognized leisure and entertainment brands, Miral ensures each project enhances Abu Dhabi’s tourism sector while promoting innovation, visitor engagement, and economic diversification. The company places strong emphasis on sustainability, quality experiences, and long-term value creation.
Conclusion
Under the leadership of Mohamed Abdalla Al Zaabi, Miral has established itself as a major player in the global tourism and lifestyle sectors. Its success with projects like Yas Island and Saadiyat Island, along with its commitment to innovation and sustainability, continues to position Abu Dhabi as a premier destination on the world map. Miral’s vision and impact will remain integral to the emirate’s cultural and economic future.
